Colour of the year Digital Lavender: Conveying calmness and cheerfulness in 2023
The colour and textile experts at the international trend forecaster WGSN and the creators of the Coloro colour system have jointly predicted that Digital Lavender will be the colour of the year in 2023. A closer look at the shade reveals how it produces a range of moods, conveying a sense of calmness and cheerfulness at the same time. But where has this new colour trend actually come from, and why is it currently gaining popularity?
According to the colour experts at WGSN and the creators of the Coloro colour system, Digital Lavender will be the colour of the year in 2023. (Photo: Coloro)
为什么数字薰衣草成为流行颜色？
Digital Lavender is the new colour inspiration. Also known by theColoro Code 134-67-16目前，在数字媒体中，阴影越来越频繁地弹出。它不断增长的在线形象表明，数字薰衣草很快将迈向现实世界，在这种世界中可能会影响家具和内饰趋势。
紫罗兰色的浅色阴影表达了两种情绪，并使它们彼此和谐相处：开朗和平静。通过视觉传达两种非常对比的感觉，数字薰衣草可以吸引设计专家和消费者。这样，开朗而又放松，几乎可以治愈的阴影与现有的天然黄色和地球色调的趋势颜色相处，它们具有同样舒缓，明亮，友好的效果。特别是在最近几个月的事件之后，人们正在寻找a stable, positive environment, particularly in their private living spaces. This explains why Digital Lavender is developing into a popular shade.
当前的室内设计趋势有利于放松和令人放心的颜色，从而营造出舒适的氛围。（照片：Nathan Oakley在Unsplash上）
当前的颜色趋势：令人放心的阴影仍处于时尚状态
与充满活力和积极的淡紫色数字薰衣草传达的情绪相似的情绪在鼓舞人心的颜色组合中显而易见，这些彩色组合已经找到了当代室内设计。例如，这可以看出current bedroom trends. Here, harmonious colour schemes paired with motif wallpapers or striking patterns on the walls have a particular charm. Our primary desire is to feel secure. In addition, we long for freedom and the beauty of a natural environment. Current on-trend looks therefore具有中性灰色和温暖的地球色调，例如ocher黄色or sandy beige, combined with由天然制成的家具materials.. Bright splashes of colour draw the eye and give a room a lively atmosphere.
Digital Lavender presents itself in a similar way: diverse yet gentle. Anyone who often works from home or spends a lot of time there is going to want harmonious surroundings. In 2023, a contemporary room could feature lilac wall paint combined with furniture made of light wood and a rug with a subtle pattern. The use of vibrant and soft hues together thereby creates a pleasant atmosphere in the home.
Digital Lavender – colour of the year 2023. (Video: Coloro + WGSN)
How Digital Lavender affects mood
我们在日常生活中花在屏幕前的时间越多，我们的时间就越强大需要娱乐和健康。Likewise, our appetite for nature, exercise and active pursuits is growing. Consumers are increasingly focusing on relaxing rituals and balance in their everyday lives. At the same time, mental and physical health is a top priority and must be protected.
研究表明，观察数字薰衣草会唤起平静和宁静的感觉。深紫色显得奢侈而原始。淡淡的淡紫色呈温柔而宁静。这些颜色感知是由不同阴影的各个波长触发的。具有较长波长的颜色，例如红色，对我们的情绪具有刺激性和充满活力的影响。另一方面，蓝色或绿松石等平静的颜色似乎更平衡短波长。从色彩心理学的角度来看，数字薰衣草作为趋势的出现并不奇怪。由于其成分，该阴影可在房屋的任何房间中以多种方式使用。当与其他颜色（例如异国绿色植物或丰富的蓝色面料）结合使用时，it has a positive effect on the psyche。
As a colour, lavender has a calming effect, just like freshly picked sprigs of the plant it takes its name from. (Photo: Anastasia Shuraeva from Pexels)
Digital Lavender: radiating calmness with a dash of cheerfulness
Digital Lavender is set to enhance our living spaces in 2023. Whether on furniture, as a wall paint or in carpets – the latest colour trend has many facets. It imparts a cheerful mood and at the same time creates a relaxing living atmosphere – a perfect balance for the home. The best thing is that calm colours can be combined with other shades to great effect. So you can give free reign to your creativity when it comes to choosing your interior decor.
发现更多令人兴奋的灵感furnishing and styling your living spacein “the magazine by imm cologne”.